Privacy Notice

COLLECTION AND USE OF PERSONAL INFORMATION

How we collect and use personal information on behalf of our Clients

In the course of providing services to our customers, we may collect and use personal information about our customers’, employees, end users or authorized users of the services as set out below:

1. Information required to provide services: In order to fulfill and execute business processes, we collect and use information (which may include personal information) on behalf of our customers. We require our customers to ensure that they have obtained all necessary authority and consent for us to process personal information on their behalf in accordance with applicable privacy laws, and to only provide us with information that is necessary to provide the services. Except as described in this Privacy Policy, we do not collect or use personal information of our customers for any purpose other than to provide the services on behalf of our customers.

2. Account information: In order to provide our services, we collect account information from our users, such as name and email addresses. We also collect a phone number, the name of your company, your role, the size of your company, additional email addresses, and billing information. We collect this information to establish and maintain a commercial relationship with our customers, to provide services.

Information we collect and use on our own behalf

Information we collect through our Website and other interactions:

1. Visiting the website: You do not have to register to visit or use the Website. However, we do collect some personal information when you visit our Website. Please see “Information about our Website,” below, for detailed information regarding the personal information we collect when you visit and use our Website, and the choices you have in regard to that collection.

2. Inquiries: If you contact us with an inquiry, you may be asked to provide contact information, such as your name, company name and address, and a business telephone number or email address along with additional information we need to help us promptly answer your inquiry. We may retain this information to assist you in the future and to improve our customer service and service offerings. We may monitor and record our telephone conversations with you for training and quality assurance purposes. You will be provided with a notice at the beginning of any call that is being recorded. If you do not wish to have your call recorded, please let us know.

3. Communications: We may offer you the ability to sign up to receive LMC marketing and promotional communications or download a report or other research paper, in which case we collect certain information (such as first and last name, company name, business email address or phone number). We use this information to send you the communications you have requested to receive. You can opt out of receiving promotional email from us by following the opt-out or “unsubscribe” instructions provided in your email or other message, or by contacting us as set out below. Please note that you will continue to receive transactional and account-related electronic messages from us.

4. Job applications: If you apply for a job at LMC, you may provide us with certain personal information about yourself, such as information contained in a resume, cover letter, or similar employment-related materials. We use this information for the purpose of processing and responding to your application and assessing your suitability for current and future career opportunities.

5. Feedback: We may collect and use customer feedback about our services to better understand our customers and enhance our product and service offerings. With your consent, we may publish your feedback on our website or other promotional materials.

6. Surveys and customer research: From time to time, we may offer individuals an opportunity to participate in one of our surveys or other customer research. The information obtained is used in an aggregated, non-personally identifiable form. We use this information to help us understand our customers and to enhance our product and service offerings.

DISCLOSURE OF PERSONAL INFORMATION

LMC does not disclose, trade, rent, sell or otherwise transfer personal information without consent, except as set out in this policy.

We may transfer or disclose personal information as follows:

1. Service providers: In connection with our website or services, we may transfer (or otherwise make available) personal information to third parties who provide services on our behalf. For example, we may use service providers to host our website, store data and provide back-up services (including cloud-based service providers), provide advertising, marketing and analytics services, process customer payments, conduct surveys or obtain customer feedback. Our service providers may be located outside the jurisdictions in which we operate (including Quebec), and may have access to, store or otherwise process personal information in the United States, Canada or other foreign jurisdictions. For more information about the way in which our service providers treat personal information, contact us, as set out in the “Contact Us” section below.

2. Sale of business: LMC may transfer personal information as an asset in connection with a prospective or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceeding) involving all or part of LMC or as part of a corporate reorganization or other change in corporate control.

3. Legal: LMC and our Canadian, US and other service providers and affiliates may disclose your personal information in response to a search warrant or other legally valid inquiry or order (which may include lawful access by Canadian, US or other foreign governmental authorities, courts or law enforcement agencies), to other organizations in the case of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian, US or other law. Where a disclosure of our customers’ information is required by applicable law, we promptly notify our customer prior to complying with such requirements (to the extent we are not prohibited from doing so) and fully co-operate with our customer’s instructions with respect to our response.

INFORMATION ABOUT OUR WEBSITE

Visiting our Website

We collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity, and to monitor and improve our Website.

Cookies

Our Website uses a technology called “cookies”. A cookie is a tiny element of data that our Website sends to a user’s browser, which may then be stored on the user’s hard drive so that we can recognize the user when they return. We use cookies to remember your preferences and to authenticate you. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Website, you may not be able to take advantage of all the Website features.

Analytics

We may use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the Website (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Website. These third parties may use cookies and other tracking technologies. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. You can also obtain additional information on Google Analytics’ data privacy and security at the following links:

• https://policies.google.com/technologies/partner-sites

• https://support.google.com/analytics/topic/2919631 

Interest-based advertising

We work with third parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on our website in order to provide you with tailored advertisements across the Internet. These companies may collect information about your activity on our website and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns.

For more information about interest-based advertising and to understand your options, including how you can opt out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at http://youradchoices.ca/choices.

• Please note that even if you opt out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics, and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

• To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use, so you must opt out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again.

Third party links

Our website may contain links to other websites that LMC does not own or operate. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat personal information. We encourage you to read the privacy policy of every website you visit.

SECURITY OF PERSONAL INFORMATION

We understand that data security is a critical issue for our customers, and we are committed to safeguarding the personal information in our custody and under our control. We have implemented reasonable administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose personal information for their own marketing or other purposes.

RETENTION OF PERSONAL INFORMATION

We have personal information retention processes designed to retain personal information for no longer than necessary for the purposes of providing services to our customers or, with respect to the website, for the purposes set out in this Privacy Policy or to otherwise meet legal requirements.

ACCESS TO PERSONAL INFORMATION

If we receive a request from an individual to access or update personal information, we have collected on behalf of a particular customer while providing services, we will direct that individual to the relevant customer. We will assist our customers wherever possible in responding to individual access requests.

You may have the right to access, update, rectify, and correct inaccuracies in your personal information in our custody or control, and the right to request data portability, cessation of dissemination, de-indexing and re-indexing and erasure (subject to limited exceptions prescribed by law) by submitting a written request to our Privacy Officer (see “Contact Us” below). We may request certain personal information for the purposes of verifying your identity.

CHANGES

This Privacy Policy may be updated periodically to reflect changes to our personal information practices. The revised Privacy Policy will be posted on the Website. We strongly encourage you to please refer to this Privacy Policy often for the latest information about our personal information practices.

CONTACT US

Please contact us at the address set out below if you have any questions or comments about this Privacy Policy or our personal information practices.

Sandra Peterffy

President & Overlord

Info@londonmarketconsulting.com